SEOUL, SOUTH KOREA – January 2, 2026 – Ahead of its highly anticipated presence at CES 2026 next week, Samsung has officially taken the wraps off its latest innovation in portable entertainment: “The Freestyle+”. This next-generation AI-powered projector builds on the success of its predecessor by introducing AI OptiScreen, a groundbreaking technology that promises to revolutionize how and where users can enjoy big-screen content.
The Freestyle+, which is now available for pre-order, aims to eliminate the traditional limitations of projectors by intelligently adapting its output to virtually any surface, making spontaneous cinematic experiences easier and more seamless than ever before.
AI OptiScreen: The “Magic” Behind the Picture
The marquee feature of The Freestyle+ is its AI OptiScreen technology. Integrated within the compact, cylindrical design are advanced 3D spatial sensors, a high-resolution ambient light sensor, and a dedicated AI neural processing unit (NPU). This sophisticated array allows the projector to perform real-time environmental analysis.
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Dynamic Surface Correction: Gone are the days of needing a perfectly flat, white wall. AI OptiScreen automatically detects the texture, color, and angle of the projection surface. Whether it’s a patterned curtain, a textured wall, or even an angled ceiling, the AI instantly adjusts keystone, focus, and color balance to present a perfectly rectangular and color-accurate image.
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Intelligent Brightness & Contrast: The ambient light sensor works with the NPU to dynamically optimize brightness and contrast levels based on the room’s lighting conditions, ensuring optimal viewing both day and night.
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Object Avoidance & Framing: The 3D sensors can even identify obstacles like furniture or hanging art, intelligently shrinking or shifting the projection zone to avoid them, allowing for flexible placement anywhere in a room.
“We believe that entertainment should adapt to you, not the other way around,” said H.C. Hong, President of Visual Display Business at Samsung Electronics. “The Freestyle+ with AI OptiScreen is a testament to that philosophy, freeing users from the constraints of traditional projection and inviting them to create their perfect viewing experience anywhere, anytime.”
Enhanced Performance and Features
Beyond AI OptiScreen, The Freestyle+ boasts several significant upgrades:
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Brighter & Sharper: Now featuring 1,200 ANSI Lumens (up from 550), it delivers a noticeably brighter image, making it more viable in moderately lit environments. Its native 4K resolution ensures crisp, detailed visuals.
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Immersive Audio: Integrated 360-degree spatial audio with enhanced bass provides a more immersive sound experience without needing external speakers.
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Smarter Ecosystem: Powered by Samsung’s Tizen OS, the projector offers access to popular streaming apps, voice control via Bixby and Alexa, and seamless integration into Samsung’s SmartThings ecosystem. New “AI Home Screen” feature uses predictive algorithms to suggest content based on usage patterns.
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Longer Battery Life: The optional extended battery base now offers up to 4 hours of continuous playback on a single charge.
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Durability: The device comes with an IP53 rating for dust and water resistance, making it more suitable for outdoor use.
Market Impact and Availability
The Freestyle+ is expected to solidify Samsung’s leadership in the portable projector market, appealing to a broad audience from avid travelers to apartment dwellers and outdoor enthusiasts. Its ability to simplify setup and optimize picture quality on diverse surfaces could set a new standard for convenience in home entertainment.
With pre-orders live today, Samsung anticipates high demand, especially following its official global unveiling at CES 2026, where the device is likely to be a major showstopper.
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